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An industrial and academic experience of more than 15 years, coupled with qualification in Mass Communication & Journalism (Post Graduation) along with Masters in Business Administration (Marketing) and Bachelor’s in Computer Application have equipped Prof. Lalit Kumar with optimal balance of knowledge required to make an impactful contribution to the growth of an institution.

Qualification

• Bachelor of Computer Application
• Master of Business Administration (Marketing)
• Ph.D (Pursuing)

Research and Publications

• Research Paper titled “Research Paper titled “A Study to Measure the effect of Sensationalism on Sensitive News coverage” published in International Journal Of Creative Research Thoughts.
• Research Paper titled “Research Paper titled “A study on the portrayal of different sexualities in Indian cinema and its acceptance in Indian society with special reference to Delhi NCR.” published in International Journal Of Creative Research Thoughts.
• Research Paper titled “Research Paper titled “A Study On The Usages Of Social Media And It’s Impact On Working Women Against Sexual Harassment With Specific References To Workplaces In Chandigarh.” published in International Journal Of Creative Research Thoughts.
• Research Paper titled “Role of advertising in enhancing brand value” presented in International Conference of Business and Technology (ICBT) in FRI University.
• Research Paper titled “Creating Values : A Lean and Green Story” published; and presented in National Conference in Buddha College.
• Research Paper titled “Rural entrepreneurship- The answer for a self reliant Rural India- A study of successful innovative Indian rural entrepreneurs.” published and presented in National Conference in KIET Ghaziabad.

Conferences, Seminars & Workshops

• Conducted Workshop on “Bits & Pieces: Voice Modulation”, Doon Business School-Group. (2022).
• Organizing an International Conference on “Business Innovation, Creativity and Entrepreneurship – Issues & Imperatives ” as Conference Coordinator, Doon Business School-Group. (5-6 July 2019).
• Attended a Agriculture Conclave on “Role of Input Agencies in Doubling Farmer’s Income by 2022”, Doon Business School-Group. (22 May 2019).
• Organized a Media Conclave on “Media and Governance: Impact and Challenges” as a Convener, Doon Business School-Group. (5 March 2019).
• Attended a National Conference On “Doubling Farmers’ Income: Technological and Management Interventions”, Doon Business School-Group. (18-19 May 2018).
• Organized a two days National Conference on “India Under Transformation from Developing to Developed (Opportunities and Threats under Various Industry Segments)” as Conference Coordinator, Doon Business School- Group. (7-8 July 2017).
• Organized an International Conference on “E-Commerce” as Conference Coordinator, Doon Business School-Group. (16-17 January 2016).
• Organized National Conference on the topic “Strategies For Competitive Advantage” as Conference Coordinator, Doon Business School-Group. (13-14 September 2013).
• Attended Workshop on “The Role and Scope of Cottage and Village Industries in Industrial Development of India”, Doon Business School-Group. (2011).
• Attended Seminar on “Media and its Social Responsibility” in Department of Mass Communication, Institute of Management Studies. (2009).

Membership In Professional Institutes /Bodies

• Membership of the International News Media Association (INMA).
• Membership of The Guardian.
• Associate Member of the International Association of Innovation Professionals.
• Editorial Board Member of Global Journal of Contemporary Management Research Journal of Doon Business School-Group.
• Panel Member of Hansa Research.
• Reviewer of the journal; International Journal of Creative Research Thoughts.
• Reviewer of the journal; International Journal of Journalism and Mass Communication.

Special Achievements

• Recipient of Best Faculty –Mass Communication Award 2021-22 at Doon Business School-Group.
• Invited talk on Wildlife Film Production to the IFS (Indian Forest Service) probationers, at Forest Research Institute, Dehradun.
• Recipient of Special Contribution Award in Mass Communication & Journalism Department 2016-17 at Doon Business School-Group.
• Recipient of Special Contribution Award in Mass Communication & Journalism Department 2015-16 at Doon Business School-Group.
• Recipient of Best Faculty for Overall Contribution Award 2013-14 at Doon Business School-Group.
• Recipient of Remarkable Contribution Award 2010-11 at Doon Business School-Group.