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Prof Raghav Upadhyai

Assistant Professor (Marketing)

DOJ - March 2021


Qualification

  • Pursuing PhD in Management - UPES, Dehradun
  • UGC - NET - Management
  • MBA - Marketing, Punjab Technical University, Jalandhar
  • PGDBM - Marketing, IPM, Meerut
  • B.Sc. (Comp. Sc.), Gurukul Kangri University, Haridwar

Professional Experience

Teaching - 10+ (years)
Corporate - 10 (years)
Total - 20+ (years)

Professional Background

I am Assistant Professor in Marketing area having a rich and diversified Teaching and Corporate experience of 20+ years. During my tenure I have effectively handled academic and administrative responsibilities in eminent institutions. Prior to pursuing a career in academics, I have worked with reputed organisations like Frito Lay India, Whirlpool of India Ltd, ICICI Bank Ltd. and Reliance Capital Ltd. I am MBA, PGDBM, B.Sc. (Comp. Science) and UGC (NET) qualified and am currently pursuing Ph.D. in Management. I have published seven papers in peer-reviewed national and international journals which includes the ones that are indexed in SCOPUS, Web of Science and ABDC (Australian Business Deans Council) “Category-B” journal. Apart from attending and presenting papers in National and International conferences I have completed certification courses in Economics of Health and Health Care, Leading Healthcare Quality and Safety, Data Analysis for Social Science Teachers, Successful Negotiations: Essential Strategies & Skills and Sales & Distribution Management. My areas of teachinginclude Marketing Management, Services Marketing, Salesforce Management, Distribution Management and Consumer Behaviour. Health Care Service Quality and Digital Addictions & Disorders are some of the research areas that interest me.

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