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Dr. Raghav Upadhyai

Assistant Professor (Marketing)

DOJ - March 2021


  • PhD in Management - UPES, Dehradun
  • UGC - NET - Management
  • MBA - Marketing, Punjab Technical University, Jalandhar
  • PGDBM - Marketing, IPM, Meerut
  • B.Sc. (Comp. Sc.), Gurukul Kangri University, Haridwar

Professional Experience

Teaching - 10+ (years)
Corporate - 10 (years)
Total - 20+ (years)

Professional Background

I am Assistant Professor in Marketing area having a rich and diversified Teaching and Corporate experience of 20+ years. During my tenure I have effectively handled academic and administrative responsibilities in eminent institutions. Prior to pursuing a career in academics, I have worked with reputed organisations like Frito Lay India, Whirlpool of India Ltd, ICICI Bank Ltd. and Reliance Capital Ltd. I am MBA, PGDBM, B.Sc. (Comp. Science) and UGC (NET) qualified and am currently pursuing Ph.D. in Management. I have published seven papers in peer-reviewed national and international journals which includes the ones that are indexed in SCOPUS, Web of Science and ABDC (Australian Business Deans Council) “Category-B” journal. Apart from attending and presenting papers in National and International conferences I have completed certification courses in Economics of Health and Health Care, Leading Healthcare Quality and Safety, Data Analysis for Social Science Teachers, Successful Negotiations: Essential Strategies & Skills and Sales & Distribution Management. My areas of teachinginclude Marketing Management, Services Marketing, Salesforce Management, Distribution Management and Consumer Behaviour. Health Care Service Quality and Digital Addictions & Disorders are some of the research areas that interest me.

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"In accordance with the latest Govt. guideline the institute authorities at Doon Business School Group decided to call off the GDPI Scheduled at different locations till 30th May 2020. All Enrolled candidates will be interviewed via Skype/Zoom (Online mode)".