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Bachelor of Business Administration


BBA program at DBS Global University is a comprehensive suite of undergraduate business programs designed to groom future leaders. Covering diverse domains such as Entrepreneurship, Fintech, E-Commerce, and Business Analytics, the program integrates cutting-edge curriculum, practical industry exposure, and a global perspective. Students engage in experiential learning, industry projects, and internships, fostering a holistic skill set. With a focus on innovation, ethical leadership, and real-world application, the programs prepare students to thrive in dynamic business environments and contribute meaningfully to the global marketplace.


Divided into six semesters, BBA is an under graduate program centered on comprehensive study of organizational management, modern business concepts and pre-requisites of managerial skills.


  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Modern Curriculum
  • Simulations by SAS/SAP
  • Program delivered by Industry Partners
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement
  • Dynamic and innovative hub of management education
  • 24 X 7 Campus Life
  • International Exposure / Immersions
  • Summer Abroad Programs
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.
  • 23.5 Lacs p.a. highest placement


  • BBA E-Commerce and Supply Chain

    Embark on a journey of digital prowess with DBS Global University's BBA in E-Commerce and Supply Chain.This program is the gateway to mastering the intricacies of the dynamic digital business landscape, seamlessly connecting the virtual and physical realms. Gain not just skills but a profound understanding of the interplay between online and offline operations, positioning yourself for success in an industry that perpetually transforms. The curriculum ensures to navigate the evolving tides of e-commerce and supply chain dynamics and also helps to be adept and innovative in a world where change is the only constant.

  • BBA Fintech

    BBA Financial Technology (FinTech) is a specialised programme that is aimed at developing professionals for the BFSI industry, comprising one or more complementary financial services that are delivered as an end-to-end process using technology applications. FinTech is fast gathering steam and is a game changer for efficiencies of scale and scope for BFSI companies. This programme provides highly specialised inputs in Financial Technology, Blockchain and cryptocurrency, Forensic Accounting and Fraud Management. The Program also provides a sound understanding of Financial issues such as Financial Safeguard, Smart Contracts and Electronic Payments systems.

  • BBA Digital Marketing

    BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels.It provides a comprehensive view of planning and executing digital marketing campaigns which promote products and services on popular search engines and other social media channels. The program aims to provide an excellent grounding in digital aspects of marketing, such as technology platforms, SEO/SEM, Social and Web Analytics, Digital Advertisement Landscape and communicating with the customer using new media techniques. It is designed to deliver a practical understanding of online marketing and to provide insights into human and organisation dynamics.

  • BBA Business Analytics

    BBA Business Analytics is a specialised programme that is aimed to develop business analytics professionals for a variety of industries. Business Analytics is a combination of Data Analytics and Business Intelligence.It is the science of analysing data to find out patterns that will be helpful in developing strategies. This programme helps to attain the knowledge required to drive key business decisions. It will also help in developing the necessary skills to carry out analytical procedures and support an organisation by figuring out ways to improve and optimise existing business processes with ease. It provides comprehensive knowledge about many topics such as advanced statistics, application of business analytics, data mining, data visualisation etc.

  • BBA in Entrepreneurship

    Embark on a transformative journey into innovation and creativity with DBS Global University's BBA in Entrepreneurship. This dynamic program provides a launchpad into the vibrant world of startups and business ventures. Learn to cultivate entrepreneurial spirit, nurturing ground-breaking ideas into viable business models. From ideation to execution, master the art of strategic planning, resource allocation, and risk management. Imbibe a curriculum designed to ignite innovation, fostering resilience, adaptability, and out-of-the-box thinking. Whether aspiring to launch your venture or drive innovation within established organizations, this program provides the mindset and skills to thrive in an ever-evolving business landscape.

  • Life @ DBS BBA

  • Life @ DBS BBA

  • Life @ DBS BBA

  • Life @ DBS BBA

  • Life @ DBS BBA

Why BBA at DBS?

  • All curriculum are further enhanced with industry interface.
  • Lectures from industry personnel.
  • Business Aptitude and Skill Enhancement Program is offered to every student pursuing BBA free of charge.
  • DBS’s location gives an added advantage for life projects as the institute is located next to the green industries housing Samsung, Videocon, Rasna, Woodland, Elder Pharma, etc.

Attractive Merit Based Scholarships (Upto 100%) for Deserving Candidates; For more details on scholarships Click Here

Every student of the Doon Business School (DBS Global University) shall undertake at least one future skills course in each semester , which ensures that each student shall be equipped with cutting edge future hard skills making them ready for top jobs and industry

There is no additional Fees charged for any of the following programs / certificates.

Different Value Added Certificate included in BBA

1st Year 2nd Year 3rd Year
SAP-University Alliance Orientation Big Data Analytics Bank PO/ MBA Entrance Training
Tally 9.0 ERP NISM on Stock Market/ Mutual Funds Entrepreneurship Incubation
Web Designing, Power Navigation, SEO, Artificial Intelligence, Machine Learning French / Business English E-Commerce
Data Analytics using Advanced Excel/R/Python/Advance Computing Banking Operations/Social Media Marketing Optional Mumbai/Goa Tourat Extra Cost
Student can choose upto 6 certificates.The management reserves the right to change/ delete/ add any of the above programs at its own discretion.

It is compulsory for all students to have minimum 75% attendance in all value added programs. Restrictive covenants, fines, internal assessments etc. are linked to ensure that all students avail the full benefits of highly professional job oriented skills imparted through these programs.

SAP-UA Certification

SAP is the worlds largest business software company and the third-highest revenue independent software provider. Doon Business School offers courses in the field of Enterprise Resource Planning (ERP) with SAP R3- ECC Software. SAP R3- ECC is offered in collaboration with SAP University Alliances. BBA student, gets Hands on experience and 80 hrs training on SAP navigation in HR/ FICO/ MM and HR modules through the experts from the industry on real time data. After completing 80 hours of training, get a certificate of Training under SAP University Alliance. The exposure through SAP gives immense functional exposure in the international environment to the students on the theoretical concepts learned under the BBA curriculum.

Computerized Accounting : Tally ERP 9.0

Basic understanding and hands on operations on Tally 9.0 ERP through a 30 hrs intervention is given. Students implement the concepts learnt in the accounting classes on the computerized package . On completion of the course practical exam is conducted for those completing 75% attendance. Successful candidates are certified on the basis of their graded proficiency.

Advanced Computing

In the today’s digitized world its important to have efficient tools of advanced computing to be successful in business world. Students are exposed to the Softwares like Advanced XL, SPSS and Big Data management, which become an asset for lifetime for every BBA students at DBS.

Web Designing, SEO & Power Navigation

30 hrs certificate program on website designing, basic concepts on Search Engine Optimisation and efficient and power navigation on the internet is provided to all BBA students. On completion of the course practical exam is conducted for those completing 75% attendance. Successful candidates are certified on the basis of their graded proficiency.

NISM Capital Markets

This is a basic level programme for those who wish to either begin a career in the financial markets in India or simply learn the fundamentals of capital markets. The course is structured to help understand the basic concepts relating to different avenues of investment, the primary and the secondary market, the derivatives market and financial statement analysis. The Training is conducted by professionals from the industry / in house faculty. After about 30 hrs of intervention the qualifying candidates write the online test of National Stock Exchange and get the equivalent certificate of the respective module from NSE.

French Classes

French being the second most popular language for international community, being patronised as the foreign language for teaching in DBS group. Elementary French as per the syllabus of Alliance Francaise is taught in a 30 hr intervention. Written Test and followed with VIVA is conducted and the passing students get the pass certificate on elementary French. Others get the participation Certificate. The interested candidates can write an online test of Alliance Francaise on actual payment basis.

Business English

In the globalised world today proficiency in English language is very important to survive in international competition. Business English language intervention at DBS prepares students to develop proficiency in the language as they are made to appear for a test in the beginning of the second year. Students qualifying above the bench mark will be given French classes and the rest of the students will take Business English.

Social Media Marketing

A workshop on social media marketing is conducted to provide students with effective tools for how to effectively, efficiently and economically market various products and services through social media. On successful completion of the workshop students are provided with the graded certifications.

Banking Solutions: Work shop on banking solutions and operations are conducted by experienced bankers on various functions of banking like Treasury, Forex, Investments, etc. followed by certifying examination.


Certification workshops are conducted for BBA students on various facets of designing and operations of the E-commerce Business. At the end of the workshop each student is expected to launch a fully integrated e commerce enterprise.

Entrepreneurship Incubation

Special workshops are conducted to induce , conceptualize and support the business ideas of the students and how to convert an idea into a large successful Company. The exercise integrates the conceptual learning under the various parts of the curriculum into practical aspects of launching new products and running successful enterprises.

Bank PO / MBA Entrance Training: As most of the students passing out of BBA either get absorbed in corporate directly after BBA or they try the competitive exams for PSU Banks or MBA entrance exams. For all such students Special Classes are conducted by the in-house faculty in the V semester and students are saved the trouble of taking additional coaching classes outside for competitive exams.

Career Development Cell

The CDC works closely with each student through out the tenure of three years to impart adequate soft skills training in each student to bring out the team payer, leadership and managerial qualities in each student. Further many companies are called to the campus for Final placements. Students looking for some work exposure after graduation before taking up the masters programme can sit for the in campus interviews. Every year about 70 Companies recruit UG/PG students from the campus and every eligible / interested student is able to a get a job through the campus itself.


At DBS each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 12.4 Lakhs. BBA students are offered Mid-level Manager/Functional Expert/Consultant (Entry Level) profiles.

For more details on placements Click here.

Rolling Admission Policy

Rolling Status means that the candidate has not confirmed his candidature within the stipulated time, but is a suitable candidate for admission to the institute. Hence, when such a candidate is ready to confirm his candidature and upon receiving the admission fee, the admission in-charge will consider his application taking into account the seats available in the course (if any) on that day or may offer an alternate course if seats are not available in that course.

For Residential Charges click Boarding & Lodging charges

The classes in Doon Business School may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels.However, day boarding is compulsory for MBA, MBA Integrated and BBA programs other than the final year.

"The Course nomenclature, curriculum, tenure etc. are subject to revision by the university due to implementation of NEP 2020 and all changes shall be automatically applied on the respective programs".

Doon Business School, Doon Business School Global & DBS HBL Campus are in the process of being merged and subsumed into DBS Global University (A State Private University).


Curriculum / Course Structure are under continuous update in consultation with Academic / Industry advisors, this is an indicative curriculum / course structure. Kindly contact your respective Program Mentor for the updated curriculum / Course Structure.

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"In accordance with the latest Govt. guideline the institute authorities at Doon Business School Group decided to call off the GDPI Scheduled at different locations till 30th May 2020. All Enrolled candidates will be interviewed via Skype/Zoom (Online mode)".