MA (Mass Communication)

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The modern age and future in journalism and mass communication is about use of communication and information technology. With the digital onslaught suddenly the power has landed in the hands of a media person. The overall perception of a media person in a khadi kurta, black rimmed thick glasses and a loose bag with a pen has blown. Now emerges a person who is young, savvy, smart and up to date and has an access to a load of gadgets that will give an IT person a run for its money. DBS takes this an opportunity & has value added the curriculum with additional inputs.


The students of Mass Communication here at DBS are exposed to the syllabus of Mass Communication not only in its theoretical splendour but also covering to the practical Nitti gritties of the subject. The faculties are well qualified and hail from the industry specializing in Print, Electronic, Graphics and Audio Video Media with multiple years of experience to their credit. We have a subscription of all popular English and Hindi dailies. Our state of the art Mass communication lab boasts of digital cameras and Handy cams to cater to the needs of students for exterior shoots. We have a audio video editing lab with a recording studio. In fact the academics is nurtured by a panel of experts from the industry to who come from time to time to impart latest developments and trends in the industry.


B.A (Hons.) Journalism

  • Electronic Media: (Television and Radio) Anchor, News Reader, Producer & Editor, Radio Jockey, Radio Producer, Station Head, Radio Anchor, News Reader, Head, Media Marketing & Media management.
  • TV / Cinema Production: Producer, Production Controller, Post Production, Editor, Lighting, Makeup Artist. Creative Director
  • Print Media: Reporter, Editor, Media Marketing & Media Management, Reporter, Sub- Editor, Editor, Layout Designer & Photo Journalist.
  • Public Relations & Events: PR Consultant, Corporate Communicator and Event Manager.
  • Advertising & Branding: Client Servicing, Copywriting, Visualize and Accounts Manager.
  • Social Media: Content Development , Media design.

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Life @ DBS (ma_mass)

MA Mass Communication

MA in mass communication is a ull time semester program spread over two ears It is an amalgamation o theoretical learning with practical eperience in media The program prepares students or the media world with the ocus on academics and as well as various techniues o Production lie Direction news writing scripting camera handling lighting and linear and non linear editing through practical assignment and live proect



The following certification/Workshops are offered in addition to the regular university syllabus

  • Radio Production Training
  • Television Production Training
  • Dance Classes
  • Anchoring Classes
  • Theater & Acting Classes
  • Website Development
  • CorelDraw
  • Domestic Tour (Optional)


Electronic Media Production Centre (TV Studio & Radio Station / Production Cell):

TheElectronicMedia ProductionCentre(including Radio Station and TV Studio) is equippedwithlatest technologiesandequipments like HD video cameras, video editing systems, recording units, microphones, lights, reflectors and a studio set. Students get ample opportunities for studio and outdoor shoots.

Campus Newspaper:

Students edit a campus newspapers 'Mirror de la Societe' which covers all thehappeningsinthe collegeandviewsand opinions of the students. Thereporting,news writing,editing, photographyand pagination is all done by thestudentsunderthe guidance of experienced faculties from media.

Industrial Tours:

Media education cannot be imparted only in classrooms.WeatDBSstronglybelievein extensive industry interaction. Students visit Newsrooms, production houses, studios and printing press to gain a firsthand knowledge about the process. In addition to industry visits, everystudentofmasscommunicationis attached to a media industry like Advertising Agency, News Channels, Newspaper Publishing House and Production Houses at the end of the year where they spend 30 days working for that organization. This helps in a smoother transition from a student to a mass communicator phase.

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At DBS each student gets the opportunity to appear more than 100 companies each year and each student is able to get the optimum placement deserved. In 2015-16 the maximum take home salary has been Rs.20.5 Lac & CTC 23 Lakhs.

For more details on placements click here.


  • Q1. What are the various graduate courses being offered by DBS and which universities are they affiliated to?
  • A1. The various courses being offered by DBS along with their affiliations are:
    1. BBA - Affiliated to H.N.B Garhwal University
    2. BCA - Affiliated to H.N.B Garhwal University
    3. BA Mass Comm- Affiliated to H.N.B Garhwal University
    4. B.Com with Computerized Accounting - Affiliated to H.N.B Garhwal University
  • Q2. What is the duration of the various graduate and post graduate courses?
  • A2. All the graduate courses are of 3 year and post graduate course are of 2 year duration.
  • Q3. What is the qualifying criteria for admission in a M.A.(Mass Communication) program at DBS?
  • A3. A student must have passed graduate examination with a bare minimum of 50% marks. Admission in DBS is on the basis of performance in GDPI. So if you perform well in GDPI in spite having secured low percentage in graduation, you still stand a good chance in getting admission in DBS. So you may apply irrespective of whatever marks / score you have got.
  • Q4. Whether DBS provides hostel facility?
  • A4. Yes, DBS has a separate in-house hostel facility for boys and girls.
  • Q5. What value addition has been done by DBS to the course of MAMC?
  • A5. DBS has incorporated various value addition courses to the regular MAMC, offered by HNB Garhwal university, for skill enhancement of students. The various certifications are Radio Production Training, Television Production training, Dance classes, Anchoring classes, Theatre & Acting classes, CorelDraw, website development and Java technologies.
  • Q6. What is the last date of registration?
  • A6. The last date of registration shall be notified on website shortly. However you are advised not to wait for the last date to avoid any postal delay.
  • Q7. Does Institute arrange for a Bank loan?
  • A7. Yes, all nationalized banks will provide you loan once you have the admission letter from Doon Business School. College provides assistance & required documents needed for the bank loan.
  • Q8. What is the Maximum/Average package offered to a DBS Student through Campus placements?
  • A8. The Placements for the 2013-15 batches is currently going on. So far, the highest package offered is Rs. 4.2 lakhs and the average is Rs 2.4 lakhs.

Hope the above would have cleared your doubts about the process of admission. In case there is any other query regarding admission.

Please mail At & call at 0135-3240733, 2699166.


All students must have passed 10+2 examination with English as one of the subjects with a bare minimum of 45% marks to become eligible for the course.

Admission Process

  1. Admissions in above Under Graduate Courses is on the basis of merit of Class XII marks and personal interview.
  2. You may fill the registration form available on the website and pay Rs. 1000/- on line as the registration fees.

    Alternatively: You may download the registration form from our website and fill the same, attach a Demand Draft of Rs.1000/-  drawn in favour of Doon Business School payable at Dehradun.  And send the same at Doon Business School, 122 mi, Selaqui, Dehradun. On the receipt of the duly filled registration form the institute will inform the date of PI and nearest location as per the preference filled by you through email or telephonically.
  3. On the date of scheduled interview the student shall report at the venue on time, wherein briefing of the institute, rules and regulations etc shall be given to the students. The students should carry the following documents along with the following certificates in original for verification:

    • 8 passport size photographs
    • Character certificate from the last  school attended
    • 10th class marks sheet & pass certificate
    • 12th class marks sheet & pass certificate
    • Two sets of photocopies of all the above documents.
    • Copies of extracurricular / sports or any other major achievement done on basis of which additional consideration is being made.

    Upon verification of the above documents, the candidates shall appear for their Group Discussion and Personal Interview.
  4. If any of the above mentioned documents are not available, then the admission given shall be provisional basis unless submitted. The required documents will have to be submitted latest by 30th October 2016.
  5. The merit list is drawn on the basis of weightage as under
    Class 12 %  - 50%
    Personal Interveiw - 50%

    A merit list will be drawn on the basis of above. Those shortlisted ,an offer / short listing letter will be sent to them.
  6. On Receipt of the above letter students need to confirm their admission with in 15 day of receiving the communication and deposit the course admission fees which is Rs. 10000/-

    The fees can be deposited online through our website or through bank draft in favour of Doon Business School  for MBA-IB and MA Mass Comm. On receipt of the above fees with in the stipulated time,  the student will be issued the confirmed admission letter clearly stating if he / she has been approved for the value addition programs or not.
  7. Students confirmed for admission shall have to deposit the balance fees for the first year within next 30 days of confirmation of admission.

    Those students wishing to avail a bank loan and requiring extra time shall make a request within 3 weeks of confirmation of admission. Additional time to deposit the fee for 30 days or as deemed fit by the Director through a bank loan will be granted only on an additional payment of Rs. 10000/- with an undertaking that in case the fees is not deposited till the due date, the seat may be allotted to another candidate.

    In case of sanction of higher loan amounts, the balance will be refunded to the students.

Course Structure

Semester - I
  • Core Course C-1 Introduction to Journalism
  • Core Course C-2 Introduction to Media and Communication
  • AECC English/ MIL Communication
  • GE - 1 Print Journalism and Production
Semester - II
  • Core Course C - 3 Reporting and Editing for Print
  • Core Course C - 4 Media and Cultural Study
  • AECC Environmental Science
  • GE - 2 Photography
Semester - III
  • Core Course C - 5 Introduction to Broadcast Media
  • Core Course C - 6 History of the Media
  • Core Course C - 7 Advertising and Public Relations
  • SEC - 1 Radio Production
  • GE - 3 Film Appreciation

Semester - IV
  • Core Course C - 8 Introduction to New Media
  • Core Course C - 9 Development Communication
  • Core Course C - 10 Media Ethics and the Law
  • SEC - 2 Documentary Production
  • GE - 4 Multimedia Journalism
Semester - V
  • Core Course C - 11 Global Media and Politics
  • Core Course C - 12 Advanced Broadcast Media
  • DSE : Any two of the followings
  • DSE - 1 Media Industry and Management AND / OR Media Industry and Management
  • DSE - 2 Photography
  • DSE - 3 Media Gender and Human Rights
Semester - VI
  • Core Course C - 13 Advanced New Media
  • Core Course C - 14 Communication Research and Methods
  • DSE : Any two of the following
  • DSE - 4 Introduction to Film Studies
  • DSE - 5 Development Journalism
  • DSE - 6 * Dissertation