Student Visit to Timber Depot

14^th June 2022

The 5th semester students of B.Sc. Forestry program visited Herbertpur Timber Depot on 14.06.2022. They were accompanied by Dr. Monideepa Mitra and Dr. Manish Maan. The visit was planned as an educational tour to provide on-field exposure to students. The students learned about the functioning of timber depots such as transportation, storage, stacking of logs, auction procedure etc.

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The group was assisted by Mr. Rajpal Singh (DSM) who explained marking, lot management and insect and fungal infestations on wood during storage in the depot and their control. Depot Officers and staff members of timber depot also interacted with the students and made them aware of various aspects of depot management practices. The students also studied the records and documents related to timber management and witnessed the live auction of the timber.

Industrial visit EPack Durable

18^th May 2022

EPACK DURABLE – a leader in original design & manufacturing (OEM/ODM) of living appliances like: Air-conditioner, Induction Cooktop, Mixer Grinder, Bottled Water Dispenser etc. MBA IB students of Batch 2021-23 visited EPack Durable, a leading manufacturer of home alliances at Selaqui.

Students had first-hand live exposure to the dedicated assembly lines for different products of leading national / international corporations– VOLTAS (AC), BOSCH (mixer grinder), PHILIPS (induction). The visit was followed by an interactive QA session with the company executives from HR, Production, QC..

A Handbook of Case Studies on Management

Dr. Teena Saharan, Prof. Priyanka Pandey, Dr. Shailja Khanduri

This book is an attempt to solve fundamental business problems. The majority of the case studies have been set in the Indian environment and only some cases have been based on foreign surroundings. Case studies are not only useful for business schools; practicing managers will find books equally useful.

More than 40 case studies are compiled for this book focusing on various management domains such as Human Resource Management, Organizational Behavior, Financial Management, Marketing Management, and Management Accounting. The aim of the book is fulfilled if the readers feel more confident in analyzing their problems and finding solutions after reading the book.

Forest fires are as old as the forests themselves

15^th June 2022

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They pose a threat not only to the forest's wealth but also to the entire regime of flora and fauna, seriously disturbing the biodiversity, ecology, and environment of a region. During summers, when there is no or little rain for months, the forests become littered with dry senescent leaves and twigs, which could burst into flames ignited by the slightest spark. The Himalayan forests, particularly the Garhwal Himalayas have been facing forest fires during the last few summers, resulting in a colossal loss of vegetation cover of the region.

Traditional methods of forest fire prevention are not proving effective and it is now essential to raise public awareness on the matter, particularly among those who live close to or in forested areas.

We at DBS are committed to our responsibilities as a leading institution in the field of forestry and agriculture, and keeping that spirit high, the students of B.Sc Forestry along with Dr. Manish Maan participated in an orientation cum discussion session covering various aspects of Controlled Burning under the guidance of Mr. Jaiveer, Beat Officer of Atak Farm Forest Beat of Jhajhra Range. The discussion included the causes of forest fires and measures to curb them, focusing on the method of Controlled Burning to prevent/control forest fires. The dissemination of this learning to the local people would help in their capacity building and improvisation of mitigation strategies.

Best Paper Award to Dr. Pushpa Kataria

by Emerald Publishing in International Journal of Emerging Markets.

Industrial Visit to Indian Pharmaceutical Combine Association (IPCA)

23^rd May, 2022

A consumer-led global pharmaceutical company, creating healthy doses of life since 1949. For more than 60 years, Ipca has been a crucial healthcare partner in over 120 countries across the 6 continents. They are a fully-integrated pharmaceutical company that manufactures over 350 formulations and 80 APIs for various therapeutic segments.

MBA Second year students visited the manufacturing unit of Ipca laboratories ltd., accompanied by production supervisors, experiencing a practical exposure of the manufacturing process.The visit was followed by an interactive session with the Heads of HR & Production.This participation and experience is a huge supplement to classroom learning for the subject POM (Production and Operations Management).

MOU between CII & DBS

23^rd May 2022

Confederation Of Indian Industry (“CII”) joined hands with Doon Business School towards a common vision of Developing Global Leaders . Mr Uday Nanda, Young Indian (Yi) Chapter YUVA Chair signed the MOU representing the CII and Doon Business School was represented by Dr Nitin Balwani, Campus Director. On this occasion Mr Uday said that the Young Indians (Yi) is an initiative and integral part of the CII, formed with an objective of creating a platform for Young Indian’s to realize the dream of a developed nation. He praised the focussed efforts of DBS in providing an education par excellence with the Global standard. He believed that the access to Industry experts , Industry projects will enhance the Industry- Academic amalgamation . This will further strengthen the objective of DBS “to produce Students with industry desired skills and attitude.

Speaking on the occasion Dr Nitin Balwani, expressed that through this association the CII would get access to utilise the expertise of DBS in developing the youths of the nation. He further added that this MOU would mean a synergic learning platform for the students to work in leadership roles while operationalizing projects that are based on self-development, skill building, community service and nation building.

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The occasion was graced by the presence of CA Harshit Gupta, Chair 2022, Yi Dehradun Chapter . He believed that the association with DBS would go a great way to provide a platform to the young learner “To become the Voice of Young Indian’s Globally”. Prof.(Commander) Yograj singh Negi was of the views that the association with CII will meet the common objective of creating a bridge, a platform for the students to work in cross functional teams with a broad objective of enhancing their leadership skills and giving back to the nation.

DBS Beckons the Achievers

17^th May 2022

Doon Business School hoisted its FAME UG this Tuesday. FAME was initiated in the campus two years ago as an act to honor the top notch students in PG courses. This year the honor was extended to all the UG courses as well. The event took place on 17th May, Tuesday. This event was organized to honor the meritorious students in UG who triumphed in academics and co-curricular activities. The event started with the blessing of Maa Saraswati, followed by the words of enlightenment by Campus Director and the first lady Dr. Anjum Aggarwal. The whole event was hosted by the Dean academics, Dr. Nikhil Kulshrestha.

The Program Coordinators of all the Departments presented their students with a Certificate of Merit and Achiever's batch. The top three students from each department were felicitated with cash prizes. The toppers from BBA, BAMC, B.Com, BSc and BCA batches felt proud when their parents were addressed through online meetings who witnessed the proud and emotional moments. Some parents were able to grace the occasion with their presence. Emotional moments completely captivated the event and added to the everlasting memory of DBS.

The event was concluded with the address of honorable First Trustee Sir, Mr Mohit Aggrawal. In his speech as a reward he gave the achievers the privilege to access Coursera Courses for free. The achievers got the honor of having lunch with their CCs, PCs and the top management. The event came to an end with a group photography of achievers with Top Management, Faculty members, CCs and PCs.

This is a great initiative of DBS to honor the achievers. Instilling them with a sense of glory and pride to do better and motivation for other students to perform better.

MoU Signing Ceremony and Brain Storming Session on
“Changing Trends of Agricultural Development and its impact on Rural Livelihood of Uttarakhand

29^th April 2022

To capitalize on knowledge sharing and develop our common commitment to promote effective use of technology in diverse modes of education and research particularly in the field of Agriculture Sciences, MoU was signed between Doon Business School group and Veer Chandra Singh Garhwali Uttarakhand University of Horticulture & Forestry, on 29.04.22 at new auditorium, DBS. Dr. A. K. Karnataka, Hon’ble Vice Chancellor of VCSG UUHF was the Chief Guest. The other dignitaries Dr. Chandresh Tiwari, Director Extension, and Dr V.P. Khanduri, Dean, CoF, Ranichauri, of VCSG UUHF were also present to grace this ceremony, On this occasion a brain storming session on “Changing Trends of Agricultural Development and its impact on Rural Livelihood of Uttarakhand” was also organized.

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Dr. I.J. Gulati, Principal, School of Agriculture and Allied Sciences (SAAS) in his opening remarks briefed the audience about the programme, its background, importance and also discussed the problems being faced by farmers of Uttarakhandand their possible solutions. Subsequently, faculty members of agriculture and forestry and students put forward their views through presentations. Dr. Gowri Prakash spoke about importance of insects in agriculture while Dr. Monideepa Mitra and Dr. Pooja Kaintura presented on pastoralism and floriculture, respectively. Students of B.Sc. Agriculture and Forestry also presented their views on the topic. Dr. M.C. Porwal, HoD Forestry, DBS, closed the ceremony with his vote of thanks to all the dignitaries and others who made this ceremony successful. Dr. Harsh Mehta, Prof, Agriculture, Dr. Rupak Gupta, Registrar and Dr. Nitin Balwani Campus Director have graced the occasion with their presence.

DBS Students Kickboxing team participated in All India Inter
University Kickboxing Championship

24^th April 2022

In the history of Uttarakhand Sports this is the first time the player attending All India Inter University Kickboxing Championship,the students of Doon Business School which is under Sri Dev Suman University selected for Kick light and low kick events of All India Inter University Kickboxing Championship which was conducte at Dr. Ram Manohar Lohia Avadh University Ayodhya,from 19th April tp 24th April 2022.

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The Chief Guest and organising sponser Shri Brij Bhushan Sharan Singh Hon'ble Member of Parliament, President of Wrestling Federation of India and IG of Police Shri Kavindra Pratap Singh IPS Congratulated one of the National Kickboxing Coach Ms. Rakshitha Gowda G M for youngest female coach to bring senior men students and appreciated the President of WAKO Kickboxing Association Uttarakhand Mr. Deepak Pandey, General Secretary & Mr. Rohit Makhloga.

All team members of Kickboxing was also appreciated by Dr. Pitamber Prasad Dhyani, VC, Sri Dev Suman University, Shri. Khemraj Bhatt, Registrar & Dr. Hemant Bisht,Sports Director for their encouragement to supporting world class sports in kickboxing wishes the player of Sri Dev Suman University students Aawad Dev, Adil jeen, Jayaprakaash R and Shashank P of Doon Business School.

Students of DBS wins Medals in Kickboxing

25^th Nov 2021

Rakshitha Gowda G M :- student of DBS (BSc Forestry 3rd year)

• WAKO India National Kickboxing Championship 2021 Senior and Masters:- Gold and Silver (selected for 6th Asian Indoor Games) 
• WAKO India National coach (Ring Sports,Tatami Sports and Musical forms)
• WAKO India National Judge/Referee (Tatami Sports)
• Uttarakhand State Female Head Coach
• Uttarakhand State Selector
• Represented Uttarakhand State as Director of Uttarakhand State at Cadets & Juniors National Kickboxing Championship 2021 held at Malunge, Pune, Maharashtra

Amith kumar K (BSc Forestry 1st year)
Secured 9th rank in Cadets & Juniors National Kickboxing Championship (Selected for 2nd stage selection for world Cup)

Darshan N (BSc Forestry 1st year)
Secured 2 Silver Medal in Cadets & Juniors National Kickboxing Championship

Dhanush S, BSc agriculture 1st year
Secured 3rd place in Cadets & Juniors National Kickboxing Championship

Keya Aggarwal
1 Gold, 1 Silver and 1 Bronze in Cadets & Juniors National Kickboxing Championshipp (selected for world cup)

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Guest Lecture by Ms. Sania Narulkar, Regional Head-West,
Google Pay

2^nd April, 2022

Ms. Sania in her guest session titled "What it takes to be successful in Telecom and Technology Space" spoke to the business management students of Doon Business School about her journey so far in the business world and the qualities and traits required to be successful in delivering business results, amidst fierce competition. She emphasized and exhorted all the corporate/business world bound students to develop four essential skills which will help them in succeeding i.e. People centricity, Curiosity, Enthusiasm and Perseverance. She stressed upon the importance of a positive approach and never missing out on any opportunity to learn new things.

We at Doon Business School, express our gratitude to Ms. Sania Narulkar for addressing the students and sharing her perspectives and insights on the industry requirement and the success mantra to be successful in the fast paced business world"..

Guest Lecture by Mr. Pavi Gupta, VP (Consumer Insights & Business Analytics), SC Johnson, US

25^th February, 2022

The marketing club of Doon Business School felt privileged to invite its guest speaker, MR. PAVI GUPTA (VP, Consumer Insights & Business Analytics, SC Johnson) based in the US. It was indeed a session having a flair of understanding Human, Technical & Conceptual Skills we often teach students in the fundamentals of management education. Not only he talked about the relevance of personal branding to succeed but he also gave life lessons to students which motivated to achieve the pinnacle of success, thereby redefining it in once own manner. We wish to have more of such inspirational sessions from him in years to come.

Guest Lecture by Mr.Sachin Seth, Head-Marketing Kenstar

22^nd January, 2022

Mr Sachin Seth, Head-Marketing, Kenstar delivered a talk on "Designing A Profitable Go To Market Strategy Model for Consumer Goods" to the budding managers in Doon Business School. He well articulated the need for a market focussed strategic mix. He explained how customer centricity is the key for designing marketing programs. Students understood how companies bring variations in product offering after accounting for market dynamics. Consequently, a company's channel design and channel management strategy reflects the essence of such managerial insights.

We are thankful to Mr Seth for his valuable insights in helping students to make sound decisions in testing times in corporate world.

GHOTALA- Jago Niveshak Jago

For investor awareness, a drama "GHOTALA" was displayed by Bulls and Bears Club. It was directed by the Patrons of Bulls & Bears Club Prof. Pitresh Kaushik and Prof. Neha Kukrety. Through this comic act, students not only enjoyed but also learnt how investors can be cheated and defrauded in the share market. Students were explained the process of IPO, Prospectus, Oversubscription, Grey Market Premium, Pump & Dump etc. within the drama itself. It was a houseful show and not even a single seat of the auditorium was vacant. The event was graced by the presence of Dr. Nitin Balwani (Campus Director) and Dr. Nikhil Kulshresth (Dean Academics). Dr. Nitin Balwani also felicitated the winners of the virtual stock trading competition "DBS Money Heist" previously conducted by Bulls & Bears Club and cash prize worth Rs. 10,000 was distributed. The drama "GHOTALA" was greatly appreciated and enjoyed by all the students and faculty members. Students who played the characters in the drama are better known by their character names in the campus now.

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Students Visit to Spring Festival 2022 at Raj Bhavan

8^th March, 2022

On 8th March, 2022 students of BSc Agriculture 3rd Sem went to Vasant Utsav held at Raj Bhavan, Dehradun, Uttarakhand for the Spring festival 2022. The theme for this year's festival was 'Phoolon ki Holi' and that event was actually full of colours and flowers with a 100 and more varieties of various flowers, plants and other horticultural products. Our students were there to represent the model of integrated farming system to the people out there and especially to the people associated with agriculture fields like farmers etc. Our model was appreciated by many and with this our students got an opportunity to talk to many experts associated with this field.

There were a number of stalls associated with horticulture and its value added products and students grasped a lot of information and knowledge regarding the same. This excursion was actually a great opportunity for our agricultural students.

Capacity Building Seminar on Export Potential in Uttarakhand

28^th February, 2022

Engineering Export Promotion Council (EEPC India) in association with Industries Association of Uttarakhand (IAU) and Government of Uttarakhand, supported by Doon Business School (DBS), organized a “Capacity Building Seminar on Export Potential in Uttarakhand” on 28th February 2022 at Doon Business School, Selaqui Industrial Area, Dehradun.

Prominent speakers included Rakesh Suraj, Regional Director (EEPC), Pankaj Gupta, Convener (EEPC Dehradun Chapter) & President (IAU), Gaurav Anshuman, Dy General Manager-Export Credit & Guarantee Corporation (ECGC), Mahavir Singh Sajwan, Dy Director (Directorate of Industries, Uttarakhand), and Mohit Aggarwal, Chairman (DBS Group).

Pankaj Gupta in his opening address highlighted the important role being played by EEPC, ECGC, Directorate of Industries, Uttarakhand amongst others in promotion and development of policies for exports. He appreciated initiative taken by DBS for its engagement in the seminar.

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Rakesh Suraj highlighted the role of the nodal agency, Engineering Export Promotion Council and benefits that it makes available to its members.  EEPC supports nearly 28% of total exports from India and is playing a significant role in promoting sectoral exports through its various programs including training, manufacturing support and technology upgradation, amongst others, in its endeavor to achieve an export target of USD 107 Billion from engineering products in 2021-22.

Detailed information on how ECGC provides risk protection, including underwriting of risk based on country risk rating, covering both exports & overseas investments to Indian exporters and Institutions, was shared by Gaurav Anshuman. The scheme covers export to over 239 destinations.

Mahavir Singh Sajwan elaborated the new and improved Uttarakhand’s Export Policy 2021 covering identified sectors such as Organic products, Agro based & processed food, Aromatic & medicinal plant-based products, Pharmaceuticals, Nutraceuticals, Service sectors like tourism & wellness. The goal is to double the exports to INR 30,000 crores over the next five years from INR 15,900 crore achieved in FY 20-21. Two products each have been identified from each district for promotion. Incentives planned to be offered include R&D assistance, E-Assistance, Assistance in Certification, etc. amongst others.

Mohit Aggarwal, pledged to leverage DBS resources for the benefit of the industry and help Uttarakhand achieve the steep targets that it has set for itself for exports.

The seminar was attended by Exporters, Manufacturers, and Entrepreneurs. Executives from Alex Panels, Dabur India, Daffohils Laboratories, Cris Pharma, Devanshu Appliances, Indian extrusions, Newcon Polysafe, Oasis Laboratories, Pravanya Solar, Sara Sae, Shashwat Cables, Shivalik Rasayan, Suncare Formulations, Translumina and others, benefitted from the seminar. Management students of DBS got the flavor of industry concerns and potential and built links to work on live projects with the industry and industry bodies.  P K Dhawan, MD-Sara Sae & Co-Convener (EEPC), dared the students to overcome fear of risk to pursue big goals.

The program was chaired by Pankaj Gupta and assisted by Shivani Aggarwal from Department of International Business (DBS). In vote of thanks, Sunil Madan (Area Chair- International Business, DBS) highlighted the importance of Industry-Academia interface with an intend to leverage resources at DBS by industry to help grow its exports. The interface will also provide an opportunity to academia for better understanding of the requirements of the industry and help groom students to tackle real life situations.

Blood Donation Camp

14^th December, 2021

Volunteers do not necessarily have the time, they have the heart and the greatest good is what we do for one another. Rotaract Club of Doon business school believe that no act of kindness, no matter how small is, ever wasted. Hence we organized a blood donation camp in collaboration with IMA Blood Bank Dehradun on 14th December. All the covid 19 guidelines were strictly followed in the event and members of the club along with the scholars of the college have successfully donated 143 units of blood. The event was organized near the badminton court in DBS canpus and students from the age group of 19 to 23 donated the blood. The donors were also provided with a certificate and a goodie package which consisted of a fruit juice bottle and eatables. Many of them were first-time donors and had a very good experience with us. We are delighted to call it a successful event and thankful to the college scholars, faculties, staffs and need not mention our members for making the event successful.

Nukkad Natak on Stop Body Shaming

10^th December, 2021

She is "too" curvy she needs to lose weight,
She is "too" thin she needs to eat more,
He is "too" hairy he needs to get his body waxed,
He has no hair, he looks like a girl
Okay, enough! All of us have had enough of this, enough of trying to be someone who we aren't, Let's be who we are, let's show the real faces behind all those pictures with filters. Rotaract club of DBS decided to take a step forward to spread this message let people know that they are enough, they look great and they need not be anyone else.

Hence we performed a Nukkad Natak with the name "Sharam kar" the theme of the natak was to stop body-shaming and accept ourselves as we are, 20 members of the club gathered on the basketball court for the Nukkad Natak on 10th December and performed it fabulously. The message of the play got delivered successfully, faculty and the fellow mates liked the concept and found it energetic and loud. We are looking forward to performing more such activities with loud and strong messages.

Thankyou

ICAR-Indian Institute of Soil & Water Conservation
Dehradun, Uttarakhand

5^th December, 2021

The Chief Guest, Shri Sahdev Singh Pundir, MLA, Sahaspur highlighted the ways in which every person at individual level has to act to protect and conserve the soil The Guest of Honor, Dr. Inderjeet Gulati, Principal, Doon Business School Groups & Former Dean, RAU, Rajasthan expressed keen interest to be a part of the Institute’s Outreach Programmes along with his students. Earlier, delivering the welcome address, Dr. M. Madhu, Director, ICAR-IISWC, Dehradun stressed on the inclusive development of soil. The event registered participation by 80 B.Sc. Agriculture Students from Doon Business School; Doon PG College; 15 Farmers, Scientists and Institute’s Staff Members.

DBS Flash Mob

22^nd November, 2021

The Dance Club of Doon Business School organized an enthralling event- DBS FLASH MOB 2k21. Upbeat Bollywood numbers were played while members of the Dance Club danced enthusiastically in the Amphitheater wearing similar outfits, astounding the audience with vibrant choreography and joyous expressions. The liveliness could be sensed through the audience’s reactions as they sang the tunes, cheered, and clapped during the performance.

Women Entrepreneurship Conclave

19^th November, 2021

Doon Business School celebrates Women Entrepreneurship Day

Doon Business School celebrated the Women Entrepreneurship Day- 19th November by organizing a conclave on ‘ Women Entrepreneurship – Opportunities & Challenges”. In the conclave the women entrepreneur from different fields were invited to share their view points and Ms. Sarika Panchhi –Co-Founder (Word of Mouth Media & JiViSa), Ms. Shilpa Bhatt Bahuguna –Co-founder (Pizza Italia, Angrezi Beat & Idli Bar), Ms. Sargam Mehra – Co-founder (BTDT & Café – Laata), Ms. Shweta Aggarwal – Co-founder (Masers Grandpa) & Ms Bhumika Rawat from TiE (Dehradun Chapter) shared their stories & learning’s with the students & faculties of Doon Business School. Chairman of Doon Business School – Mr. Mohit Agarwal, moderated the conclave with the launch of their initiative – D.I.C.E (Doon Business School’s Incubation Centre for Entrepreneurs). Mr. Mohit Agarwal said that colleges like Doon Business School will be playing a pivotal role in leading the Government of India’s initiative of Atmanirbhar Bharat and D.I.C.E is one such step

CHILDERNS DAY CELEBRATION

14^th November, 2021

On the occasion of the childrens day, Our Rotract Club of Doon Business School decided to pay a visit to our nearest slum area in Thakurpur village near Selaqui, the event was done to make those unprivileged children feel happy on this children’s day and to have a close survey of the area so that that our club may help those people in every possible way.

Further in the event our team of Rotracters were segregated into 2 teams, one team cheered up children of different age groups by playing with them, spreading awareness about education, motivated them for going to school and explaining them that how education is very crucial for their coming future and livelihood, rotracters also explained kids about some must know good habits and all the bad traits that they should avoid.

Our second team was focused on the major problems that the inhabitants of the the slum were facing, so we talked to very possible adult of the slum available at that time of the day, we encountered many major issues those people were facing like as of not having proper sanitation, no stable electricity and a fixed source of labor. After listening to all their problems, we all took a combine decision of talking to PRADHAN of their area MR. Pankaj Kumar about the situation of the slum and how by his help along with the support of DOON BUSSINESS SCHOOL the slum inhabitants can be benefited. After all the discussion our team distributed many eatables, chocolates and basic supplies to children’s and their family members to lighten up their mood and take their mind away from all the sufferings for a while In this way this event went very successful.

BEHIND THE MICROPHONE BY RJ DEVANGANA

8^th November, 2021

In a recently conducted guest lecture BEHIND THE MICROPHONE the "Bhauhkhali Ladki" – RJ Devangana charmed the audience by sharing her experiences and enlightening the students of the Mass Communication Department. The students and the faculties were both informed and enthralled by her indomitable energy and speech. She rightfully epitomizes the modern day youth, thus immediately establishing a connection with the students of the DOON BUSINESS SCHOOL, Mass Communication fraternity.

RJ devangana has been a radio jockey and a show host for more than a decade. She recently bagged the Miss India Brainy Beauty Pageant in 2021, won MTV’s Travel reality show “Drive with nano season 3”. She also works for saregama caravan radio and Digital Bollywood Celebrities Show and have worked with Shahrukh Khan, Akshay Kumar, Varun Dhawan, Tiger Shroff, Tiger Shroff, Shraddha Kapoor, Farah Khan, Ashutosh Gowarikar, Madhur Bandarkar, Salim Suleman, Sunidhi Chauhan just to name a few. She is the official host for Kashmiri World Film Festival and has been the official host for Rajasthan Royals for their home ground, Jaipur.

She has a list of national awards lined up which include the following:

1. RJ of the year by ACEF and CNBC, 2018
2. National award for "popular radio presenter of the year"
3. Awarded as the best anchor by ITGI, UNESCO
4. Awarded by Rajasthan Mahila Ayog as power woman
5. Featured amongst TOP 50 young influential personality

And the list goes on.

The lecture concluded with a question and answer session where the students poured out their curiosity, which were handled very adeptly by the RJ, motivating them and helping them to choose radio as a lucrative career option.

Diwali Fate

2^nd November, 2021

DBS is a Combo Package of surprises, where each day is a celebration especially festivals like Diwali that are celebrated with great enthusiasm. The Student Welfare Committee of the institute organized a Diwali Fate a few days before the festival. Lip smacking food stalls and recreation cum games stalls were put up by the students. Students could be seen dressed up in ethnic-ware and the event was all about revisiting our Cultural Roots with loads of Fun, Food, Games, Dances, Music, Ambience, Bonhomie and bonding

B2C Sales: Managing Distribution Channels in Telecom

16^th October, 2021

It was our pleasure hosting Mr. Vikramjeet Singh, General Manager-Sales & Marketing of Vodafone Idea Limited as our keynote speaker under our Industry Academia Connect Series (IACS) on October 16, 2021. Mr. Vikramjeet addressed all the management students of Doon Business School in his session titled "B2C Sales: Managing Distribution Channels in Telecom" and shared with the students the importance of having distribution channels in any company be it of Telecom, FMCG or Consumer Durable sector. He dwelled on various aspects of B2C Sales right from retailer management, distributors' key deliverables, inventory and investment norms to the sales force automation to build in efficiency in the entire process chain and ecosystem. He shared how these days a telecom retailer smartly uses software applications to know their stock positions, daily / weekly / fortnightly / monthly and yearly target vs. achievements, promotional

schemes of the company etc. which is resulting in improvement in retailers' efficiency and enhanced productivity. He clarified students on the difference between telecom and fmcg distribution channel management and on a concluding note exhorted every student to work on honing their leadership skills and to remain resilient in any adverse situation, being ambitious and adaptable to change to excel in the business world.

It was indeed a pleasure listening to the industry perspectives and insights of Mr. Vikramjeet Singh.

Banking Conclave

09^th October, 2021

Photo- From Right to Left (Dr Nitin Balwani – Campus Director, Director-DBSG & Professor (Finance))

Doon Business School Global, Dehradun. Abhishek Sharma – Corporate Banker – Axis Bank – Uttarakhand, Mr. Hemant Bhatia – Co -Founder Affinity Financial Associates Former Insurance Manager Star Health Insurance, Mr.Adesh Shukla - CEO Investor First (Wealth Management Company) former Branch Head, ICICI Bank Ltd,Prof. Neha Kukrety-Assistant Professor Finance and Economics (Doon Business School, Dehradun) -At Banking Conclave – Doon Business School, Dehradun Uttarakhand on 09th October 2021),

The representatives from banking and insurance industry got together to discuss the banking and insurance sector, confronting issues in the said industry, competition, growth,assets,NPAs, retail and corporate products under banking and insurance sector. The discussion led to torch the insight of students in the financial service sector – growth, opportunities and challenges from the lens of Banking, Insurance, Loans and Investment Instruments Our first speaker Mr. Bhatia introduced to students, the insurance industry -types of products, coverage of insurance products in Indian markets, challenges faced by insurance manager and opportunities they score in the surroundings.

Mr. Abhishek Sharma, our second speakers took the students through the retail and corporate loans and funding under PSL, SME and MSME funding. Mr. Sharma enlightened the students about the NPAs and RBI guidelines followed in the banking industry. Mr. Adesh Shukla did the entire hand holding of students for wealth and investment banking. The queries of students on retail, consumer, commercial, corporate, wholesale banking was addressed.

Dr Nitin BalwaniCampus Director, was another distinguished speaker of the day. With his extensive overview of the financial industry, he succeeded in putting forward key points which would help students understand the market and develop theoutcast environment in this field.

Prof Neha Kukrety, former bankermoderated the whole conclave and contributed actively by sharing her experience in banking industry.

A note of thanks was given by Dr Nitin Balwani to all our honorable guest speakers.

Guest Lecture on "Career in Insurance" by Ms. Jyoti Sukhla Sharma

30^th September, 2021

"It was our pleasure hosting Ms. Jyoti Shukla Sharma, Head Zonal Recruitment & Development (North II), Max Life Insurance as our keynote speaker during our Industry Academia Connect Program (IACP) on Sept.30, 2021. Ms. Jyoti addressed the management students of Doon Business School in her session aptly titled “Career in Insurance" and shared the secret recipe of what it takes to be successful in the Insurance sector.

She gave a complete overview of the insurance sector and how it has been evolving over a period of time and how the digitization in the Insurance industry is increasing the overall efficiency and governance in day to day affairs . She highlighted that the Insurance industry is growing leaps and bounds and Covid 19 pandemic has made people realise more the importance of life insurance.

She vividly explained the role of an agency manager and how they go about achieving their business KPIs citing her own professional journey and successes. In her concluding remarks towards the end of session she exhorted all the budding business leaders to imbibe and build on active listening and consultative selling skills besides being compassionate in dealing with customers as that's the mantra to succeed in the Insurance sector".

Guest Speaker Mr. Sandeep Gupta

23^th September, 2021

It was a pleasure hosting Mr. Sandeep Gupta, Senior Manager- Retail Outlet and Institutional Sales, Bikanervala Foods Pvt. Mr. Gupta apprised the management students of Doon Business School with the "Navigating career in Retail" .He gave a complete overview of Retail operations including Marketing, logistics, operations, Visual Merchandising, customer care. He stressed upon store operations relating to pilferages, inventory management, customer interaction and category management at retail shelf plays in faster offtake of brand from the shelf. He emphasized communication skills besides being empathetic to customer’s needs and its fulfilment much to their satisfaction and delight as any business is in existence and is thriving because of a customer.

Our heartfelt gratitude to you for sharing your valuable perspectives and insights on the Retail Industry

A workshop on Psycho-Social Support for Covid Pandemic Condition

9^th July, 2021

A workshop on on Psycho-Social Support for Covid Pandemic Condition (Covid Helper's Skills for Students Community) was organized by the Social Welfare Club of Doon Business School on 9th July 2021. The workshop has been conducted in collaboration with Mahatma Gandhi National Council of Rural Education ( MGNCRE), Department of Higher Education under Ministry of Education, GOI in promoting 'Swachhta'. The Workshop was conducted by Ms. Kiran Chandel, resource person, MGNCRE. The two hours workshop-oriented students on providing information and psychological support for Covid 19 affected patients. Students were motivated to collaborate in online/offline community services in the present pandemic. More than 250 students and faculty members have attended this online workshop. The workshop was coordinated by Dr. Pushpa Kataria and Dr. Navjyoti Singh Negi.