Blood Donation Camp

14^th December, 2021

Volunteers do not necessarily have the time, they have the heart and the greatest good is what we do for one another. Rotaract Club of Doon business school believe that no act of kindness, no matter how small is, ever wasted. Hence we organized a blood donation camp in collaboration with IMA Blood Bank Dehradun on 14th December. All the covid 19 guidelines were strictly followed in the event and members of the club along with the scholars of the college have successfully donated 143 units of blood. The event was organized near the badminton court in DBS canpus and students from the age group of 19 to 23 donated the blood. The donors were also provided with a certificate and a goodie package which consisted of a fruit juice bottle and eatables. Many of them were first-time donors and had a very good experience with us. We are delighted to call it a successful event and thankful to the college scholars, faculties, staffs and need not mention our members for making the event successful.

Nukkad Natak on Stop Body Shaming

10^th December, 2021

She is "too" curvy she needs to lose weight,
She is "too" thin she needs to eat more,
He is "too" hairy he needs to get his body waxed,
He has no hair, he looks like a girl
Okay, enough! All of us have had enough of this, enough of trying to be someone who we aren't, Let's be who we are, let's show the real faces behind all those pictures with filters. Rotaract club of DBS decided to take a step forward to spread this message let people know that they are enough, they look great and they need not be anyone else.

Hence we performed a Nukkad Natak with the name "Sharam kar" the theme of the natak was to stop body-shaming and accept ourselves as we are, 20 members of the club gathered on the basketball court for the Nukkad Natak on 10th December and performed it fabulously. The message of the play got delivered successfully, faculty and the fellow mates liked the concept and found it energetic and loud. We are looking forward to performing more such activities with loud and strong messages.

Thankyou

ICAR-Indian Institute of Soil & Water Conservation
Dehradun, Uttarakhand

5^th December, 2021

The Chief Guest, Shri Sahdev Singh Pundir, MLA, Sahaspur highlighted the ways in which every person at individual level has to act to protect and conserve the soil The Guest of Honor, Dr. Inderjeet Gulati, Principal, Doon Business School Groups & Former Dean, RAU, Rajasthan expressed keen interest to be a part of the Institute’s Outreach Programmes along with his students. Earlier, delivering the welcome address, Dr. M. Madhu, Director, ICAR-IISWC, Dehradun stressed on the inclusive development of soil. The event registered participation by 80 B.Sc. Agriculture Students from Doon Business School; Doon PG College; 15 Farmers, Scientists and Institute’s Staff Members.

DBS Flash Mob

22^nd November, 2021

The Dance Club of Doon Business School organized an enthralling event- DBS FLASH MOB 2k21. Upbeat Bollywood numbers were played while members of the Dance Club danced enthusiastically in the Amphitheater wearing similar outfits, astounding the audience with vibrant choreography and joyous expressions. The liveliness could be sensed through the audience’s reactions as they sang the tunes, cheered, and clapped during the performance.

Women Entrepreneurship Conclave

19^th November, 2021

Doon Business School celebrates Women Entrepreneurship Day

Doon Business School celebrated the Women Entrepreneurship Day- 19th November by organizing a conclave on ‘ Women Entrepreneurship – Opportunities & Challenges”. In the conclave the women entrepreneur from different fields were invited to share their view points and Ms. Sarika Panchhi –Co-Founder (Word of Mouth Media & JiViSa), Ms. Shilpa Bhatt Bahuguna –Co-founder (Pizza Italia, Angrezi Beat & Idli Bar), Ms. Sargam Mehra – Co-founder (BTDT & Café – Laata), Ms. Shweta Aggarwal – Co-founder (Masers Grandpa) & Ms Bhumika Rawat from TiE (Dehradun Chapter) shared their stories & learning’s with the students & faculties of Doon Business School. Chairman of Doon Business School – Mr. Mohit Agarwal, moderated the conclave with the launch of their initiative – D.I.C.E (Doon Business School’s Incubation Centre for Entrepreneurs). Mr. Mohit Agarwal said that colleges like Doon Business School will be playing a pivotal role in leading the Government of India’s initiative of Atmanirbhar Bharat and D.I.C.E is one such step

CHILDERNS DAY CELEBRATION

14^th November, 2021

On the occasion of the childrens day, Our Rotract Club of Doon Business School decided to pay a visit to our nearest slum area in Thakurpur village near Selaqui, the event was done to make those unprivileged children feel happy on this children’s day and to have a close survey of the area so that that our club may help those people in every possible way.

Further in the event our team of Rotracters were segregated into 2 teams, one team cheered up children of different age groups by playing with them, spreading awareness about education, motivated them for going to school and explaining them that how education is very crucial for their coming future and livelihood, rotracters also explained kids about some must know good habits and all the bad traits that they should avoid.

Our second team was focused on the major problems that the inhabitants of the the slum were facing, so we talked to very possible adult of the slum available at that time of the day, we encountered many major issues those people were facing like as of not having proper sanitation, no stable electricity and a fixed source of labor. After listening to all their problems, we all took a combine decision of talking to PRADHAN of their area MR. Pankaj Kumar about the situation of the slum and how by his help along with the support of DOON BUSSINESS SCHOOL the slum inhabitants can be benefited. After all the discussion our team distributed many eatables, chocolates and basic supplies to children’s and their family members to lighten up their mood and take their mind away from all the sufferings for a while In this way this event went very successful.

BEHIND THE MICROPHONE BY RJ DEVANGANA

8^th November, 2021

In a recently conducted guest lecture BEHIND THE MICROPHONE the "Bhauhkhali Ladki" – RJ Devangana charmed the audience by sharing her experiences and enlightening the students of the Mass Communication Department. The students and the faculties were both informed and enthralled by her indomitable energy and speech. She rightfully epitomizes the modern day youth, thus immediately establishing a connection with the students of the DOON BUSINESS SCHOOL, Mass Communication fraternity.

RJ devangana has been a radio jockey and a show host for more than a decade. She recently bagged the Miss India Brainy Beauty Pageant in 2021, won MTV’s Travel reality show “Drive with nano season 3”. She also works for saregama caravan radio and Digital Bollywood Celebrities Show and have worked with Shahrukh Khan, Akshay Kumar, Varun Dhawan, Tiger Shroff, Tiger Shroff, Shraddha Kapoor, Farah Khan, Ashutosh Gowarikar, Madhur Bandarkar, Salim Suleman, Sunidhi Chauhan just to name a few. She is the official host for Kashmiri World Film Festival and has been the official host for Rajasthan Royals for their home ground, Jaipur.

She has a list of national awards lined up which include the following:

1. RJ of the year by ACEF and CNBC, 2018
2. National award for "popular radio presenter of the year"
3. Awarded as the best anchor by ITGI, UNESCO
4. Awarded by Rajasthan Mahila Ayog as power woman
5. Featured amongst TOP 50 young influential personality

And the list goes on.

The lecture concluded with a question and answer session where the students poured out their curiosity, which were handled very adeptly by the RJ, motivating them and helping them to choose radio as a lucrative career option.

Diwali Fate

2^nd November, 2021

DBS is a Combo Package of surprises, where each day is a celebration especially festivals like Diwali that are celebrated with great enthusiasm. The Student Welfare Committee of the institute organized a Diwali Fate a few days before the festival. Lip smacking food stalls and recreation cum games stalls were put up by the students. Students could be seen dressed up in ethnic-ware and the event was all about revisiting our Cultural Roots with loads of Fun, Food, Games, Dances, Music, Ambience, Bonhomie and bonding

B2C Sales: Managing Distribution Channels in Telecom

16^th October, 2021

It was our pleasure hosting Mr. Vikramjeet Singh, General Manager-Sales & Marketing of Vodafone Idea Limited as our keynote speaker under our Industry Academia Connect Series (IACS) on October 16, 2021. Mr. Vikramjeet addressed all the management students of Doon Business School in his session titled "B2C Sales: Managing Distribution Channels in Telecom" and shared with the students the importance of having distribution channels in any company be it of Telecom, FMCG or Consumer Durable sector. He dwelled on various aspects of B2C Sales right from retailer management, distributors' key deliverables, inventory and investment norms to the sales force automation to build in efficiency in the entire process chain and ecosystem. He shared how these days a telecom retailer smartly uses software applications to know their stock positions, daily / weekly / fortnightly / monthly and yearly target vs. achievements, promotional

schemes of the company etc. which is resulting in improvement in retailers' efficiency and enhanced productivity. He clarified students on the difference between telecom and fmcg distribution channel management and on a concluding note exhorted every student to work on honing their leadership skills and to remain resilient in any adverse situation, being ambitious and adaptable to change to excel in the business world.

It was indeed a pleasure listening to the industry perspectives and insights of Mr. Vikramjeet Singh.

Banking Conclave

09^th October, 2021

Photo- From Right to Left (Dr Nitin Balwani – Campus Director, Director-DBSG & Professor (Finance))

Doon Business School Global, Dehradun. Abhishek Sharma – Corporate Banker – Axis Bank – Uttarakhand, Mr. Hemant Bhatia – Co -Founder Affinity Financial Associates Former Insurance Manager Star Health Insurance, Mr.Adesh Shukla - CEO Investor First (Wealth Management Company) former Branch Head, ICICI Bank Ltd,Prof. Neha Kukrety-Assistant Professor Finance and Economics (Doon Business School, Dehradun) -At Banking Conclave – Doon Business School, Dehradun Uttarakhand on 09th October 2021),

The representatives from banking and insurance industry got together to discuss the banking and insurance sector, confronting issues in the said industry, competition, growth,assets,NPAs, retail and corporate products under banking and insurance sector. The discussion led to torch the insight of students in the financial service sector – growth, opportunities and challenges from the lens of Banking, Insurance, Loans and Investment Instruments Our first speaker Mr. Bhatia introduced to students, the insurance industry -types of products, coverage of insurance products in Indian markets, challenges faced by insurance manager and opportunities they score in the surroundings.

Mr. Abhishek Sharma, our second speakers took the students through the retail and corporate loans and funding under PSL, SME and MSME funding. Mr. Sharma enlightened the students about the NPAs and RBI guidelines followed in the banking industry. Mr. Adesh Shukla did the entire hand holding of students for wealth and investment banking. The queries of students on retail, consumer, commercial, corporate, wholesale banking was addressed.

Dr Nitin BalwaniCampus Director, was another distinguished speaker of the day. With his extensive overview of the financial industry, he succeeded in putting forward key points which would help students understand the market and develop theoutcast environment in this field.

Prof Neha Kukrety, former bankermoderated the whole conclave and contributed actively by sharing her experience in banking industry.

A note of thanks was given by Dr Nitin Balwani to all our honorable guest speakers.

Guest Lecture on "Career in Insurance" by Ms. Jyoti Sukhla Sharma

30^th September, 2021

"It was our pleasure hosting Ms. Jyoti Shukla Sharma, Head Zonal Recruitment & Development (North II), Max Life Insurance as our keynote speaker during our Industry Academia Connect Program (IACP) on Sept.30, 2021. Ms. Jyoti addressed the management students of Doon Business School in her session aptly titled “Career in Insurance" and shared the secret recipe of what it takes to be successful in the Insurance sector.

She gave a complete overview of the insurance sector and how it has been evolving over a period of time and how the digitization in the Insurance industry is increasing the overall efficiency and governance in day to day affairs . She highlighted that the Insurance industry is growing leaps and bounds and Covid 19 pandemic has made people realise more the importance of life insurance.

She vividly explained the role of an agency manager and how they go about achieving their business KPIs citing her own professional journey and successes. In her concluding remarks towards the end of session she exhorted all the budding business leaders to imbibe and build on active listening and consultative selling skills besides being compassionate in dealing with customers as that's the mantra to succeed in the Insurance sector".

Guest Speaker Mr. Sandeep Gupta

23^th September, 2021

It was a pleasure hosting Mr. Sandeep Gupta, Senior Manager- Retail Outlet and Institutional Sales, Bikanervala Foods Pvt. Mr. Gupta apprised the management students of Doon Business School with the "Navigating career in Retail" .He gave a complete overview of Retail operations including Marketing, logistics, operations, Visual Merchandising, customer care. He stressed upon store operations relating to pilferages, inventory management, customer interaction and category management at retail shelf plays in faster offtake of brand from the shelf. He emphasized communication skills besides being empathetic to customer’s needs and its fulfilment much to their satisfaction and delight as any business is in existence and is thriving because of a customer.

Our heartfelt gratitude to you for sharing your valuable perspectives and insights on the Retail Industry

A workshop on Psycho-Social Support for Covid Pandemic Condition

9^th July, 2021

A workshop on on Psycho-Social Support for Covid Pandemic Condition (Covid Helper's Skills for Students Community) was organized by the Social Welfare Club of Doon Business School on 9th July 2021. The workshop has been conducted in collaboration with Mahatma Gandhi National Council of Rural Education ( MGNCRE), Department of Higher Education under Ministry of Education, GOI in promoting 'Swachhta'. The Workshop was conducted by Ms. Kiran Chandel, resource person, MGNCRE. The two hours workshop-oriented students on providing information and psychological support for Covid 19 affected patients. Students were motivated to collaborate in online/offline community services in the present pandemic. More than 250 students and faculty members have attended this online workshop. The workshop was coordinated by Dr. Pushpa Kataria and Dr. Navjyoti Singh Negi.

The burgeoning role of technology in shaping the world around us

14^th June, 2021

It was a pleasure listening to Mr. Sanjay Negi, Delivery Director & Business Head-Financial Services, HCL Technologies who shared his thoughts on "The burgeoning role of technology in shaping the world around us" with our management students. His talks focussed on the influence technology has made on us, be it in our personal or professional lives. He touched upon various interesting aspects of technology, right from its evolution to the significance of data in our life, to the influence technology has made on all the domains of business viz. Finance, Marketing, HR, and Supply Chain and where technology will lead us to in the years 2030 and 2050. He said that in the days to come access to the internet would be the fundamental right of a citizen as it is currently in few nations of the world. He concluded his session by exhorting students to work on developing good technical (domain knowledge), communication, and interpersonal skills to be successful in the corporate world besides being a good team player.

Thank you so much for enlightening us with your thoughts and perspectives, Mr. Sanjay Negi.

Luxury Marketing: The Indian Imperative

4^th May, 2021

It was a pleasure hosting Mr. Sachin Jain, Managing Director, De Beers India as our guest speaker during our Industry-Academia Connect Program. Mr. Jain shared his valuable thoughts on "Luxury Marketing: The Indian Imperative" with our management students. He gave a holistic view of the customer journey in the luxury retail segment and what it takes to excel in this niche segment, right from providing the customers best in-store experience to using the latest in technology viz. Smart POS, IoT, gamification, etc. in making customer journeys delightful and memorable. He harped on the need to strike an emotional connection with the customers as luxury marketing is a business of hearts and emotions. He highlighted the need of creating differentiators at every stage of the customer journey to generate customer interest and desire towards buying their brand.

Innovation, authenticity, personalization, and experience are the mantras for any business in this hyper-competitive world to succeed. His session culminated in him exhorting students to stay curious, be life-long learners and wear an entrepreneurial hat while working in any organization irrespective of its size, to succeed in the corporate world.

Our heartfelt gratitude to you for sharing your valuable perspectives and insights on luxury marketing, Sir.

Thank you so much for enlightening us with your thoughts and perspectives, Mr. Sanjay Negi.

Navigating Career in Retail

10^th June, 2021

It was a pleasure listening to Mr. Naveen K. Singh, Category Head, Home Business, North Zone, Big Bazaar who enlightened the students of Doon Business School with his retail industry perspectives and insights. He dwelled on the topic "Navigating Career in Retail" highlighting what it takes to be a successful retailer and the skill sets an aspiring MBA must possess to get into the industry.

Thank you so much for enlightening us with your knowledge and wisdom.

Redefining FP&A - Process, Talent & Technology

3^rd May, 2021

Mr. Vinu Venkatesh, Vice President / Leader, Financial Planning & Analysis (FP&A) at Cognizant Technology Solutions, UK shared his thoughts on Financial Planning & Analysis with the postgraduate management students of Doon Business School.

He focused on global performance management and touched upon various aspects of challenges in managing organization performance across geographies. He took the students through the process of refinement of FP&A best practices to improve performance, minimize risk, and grow a global business. He elaborated on how Artificial Intelligence is changing the dynamics of the FP&A process and making it smoother real-time analytics tracking KPIs across business divisions and geographies.

Managing People as Leader

9^th April, 2021

Have you experienced Worst Boss? What characteristics made them the worst boss? On the contrary, have you also experienced Best Boss? What made them the best boss? The webinar is about managing people as Leader - As a leader, we need to be aware of three pillars: how to lead self, lead business, and lead team. First, to lead self, we need to have a growth mindset and the hunger to constantly learning and polish our skills to prepare for the future. Second, to lead a business, regardless of what functions we are in (even in a support function such as Finance, HR, Procurement, etc.), it is imperative to understand the business model to contribute to achieving business strategy. Third, to lead a team, you need to set the direction and establish the team norms as a leader. Mr. Kurniawan further emphasizing on team members. According to him, your team member must understand the direction they are going to work together to achieve the same objectives.

As a good leader, you also need to be passionate about people. Be a good mentor for your team, allocate time to do 1on1 coaching, focusing on performance and personal development. Be a leader who multiplies other leaders, create a new pipeline of leaders in the organization. Lastly, understanding cultural differences, especially if you are working in a global company with many nationalities, is also key to being a global leader.

Digital Human Resource Development: Where are we? Where should we go, and how do we go there?"

7^th April, 2021

The purpose of the webinar is to trace the evolution of HR_Technology interface leading up to the incorporation of the digital world in Human Resource Development's design thinking, strategizing and execution. Digital HR in terms of where it is now (degree of alignment between external demands and internal capabilities), where it should be (future-focused HR technology strategy), and how it can reach there (implementation road map).

Through the guest Lecture, Dr. Mohan presented a comprehensive framework that encompasses external demands, internal capabilities and key recommendations for a fit-for-purpose, future-focused Digital HR Strategy. This draws implications for technology-led developments in the HRD field.

Dhad Natya Mandal performs the Play "Marriage Proposal" on World Theatre Day

26^th March, 2021

The guests of the event included Mr. Pankaj Juyal, a local businessman and theatre artist; Mrs. MinakshiJuyal, a government teacher and amateur theatre artist; Miss Minakshi Gupta; Miss Manpreet Kaur and Mr. Abhishek Nautiyal, all three of them are students belonging to various disciplines while also working in Theatre. They were joined by experienced Theatre and Film artists Mr. Sudeep Jugran and Mr. Kailash Kandwal.

Their Performance of the play "Marriage Proposal" which delighted and educated the audience with its impeccable fusion of humour and feminist message was followed by a panel discussion where the aforementioned artists inspired the students with various anecdotes of their Theatre career.

The event ended with the bestowing of mementos by the college management to the visiting artists to show the deep appreciation and respect for the art of Theatre.

Felicitation of Winners Money Bhai Competition - 2021

25^th March, 2021

DBS FAME CEREMONY
(Felicitation & Award for Merit in Education)

12^th March, 2021

‘Embraced achievements are the encouraged achievements’ – We at DBS celebrated the felicitation of the high achievers and potential achievers on March 12, 2021 during the DBS FAME Ceremony.

The event started with us rushing down the auditorium filled with joy and bright smiles on our faces along with our classmates to cheer us and our parents joining the event online. Within minutes the seats were all occupied and the auditorium filled. The chief guest of the event was Mr. Dheeraj Aggarwal, an entrepreneur, who has a startup in Chandigarh named Altruist.

He was accompanied by senior leadership team of DBS, the first trustee- Dr. Anjum Agarwal, Chairman- Mr. Mohit Agarwal, Campus Director-Dr. Nitin Balwani, and Program Director - Dr. Grewal. The event started with the gracious words of our Dean Dr. Nikhil Kulshrestha. We were inspired by the words of Dr. Balwani, enthused by the words of Mr. Dheeraj Aggarwal and motivated by the words of Mr. Mohit Aggarwal. The felicitation then started and all the potential achievers and high achievers were called up on stage one by one. Dr. Navjyoti announced the names of PGDM (Global & SAP) achievers and Dr. Teena Saharan called up the students of MBA on stage.

All the achievers were honoured with a certificate, cash prize and a badge. The parents looked overjoyed when their wards were getting felicitated. Some even started crying seeing their achievements. The parents even congratulated them through the online platform and thanked the faculty of DBS because of whom this was even possible. The hardships of online teaching are only known to them. The students got the opportunity to connect closely with the senior leaders of the institute over high-tea. All in all, it was a great experience and an elated feeling. Because of this initiative, the students get motivated to achieve higher and study harder.

A Day in the life of a Sales Officer in FMCG Company

20^th February, 2021

It was a pleasure hosting Mr. Vivek Saxena, GM-Sales & Distribution, DS Group as our guest speaker during our Industry-Academia Connect Program. Mr. Saxena apprised the management students of Doon Business School with the daily working of an FMCG salesperson in his session aptly titled “A Day in the life of an FMCG Sales Officer”. He gave a complete overview of a sales officer’s work in the market right from the beginning of the day to the end, from ensuring proper product placement at retail outlets to channel partner’s fund and stock management to customer complaint handling. He stressed the importance of how diligent market working plays a vital role in the success of any brand or a promotional campaign, highlighting the essence of distribution i.e. Availability, Visibility and Freshness and the role space and category management at retail shelf plays in faster offtake of brand from the shelf.

He emphasized and exhorted all the budding business leaders to develop and build on active listening skills and communication skills besides being empathetic to customer’s needs and its fulfillment much to their satisfaction and delight as any business is in existence and is thriving because of a customer.

Our heartfelt gratitude to you for sharing your valuable perspectives and insights on the FMCG Industry, Sir.

Business analytics : The Moneyball in the corporate Industry

6^th February, 2021

In this interactive session, we have explored how Business Analytics has found application across industries and domains. Why more and more companies are investing in data intelligence to gain a competitive advantage. Aditya will bring out his experience across e-commerce, banking, healthcare, HR Analytics and sports analytics to give the audience a flavour of the real-world problems. Step into the shoes of an Analyst and get an experience of the kind of problem spaces that the Data community addresses. The session also covered some of the skills and experience that companies are looking for today for their roles in Data Sciences and HR Analytics. It is an opportunity for the students to interact with an expert from the professional world and get greater insight into the corporate working environment.

Webinar on Wise Leadership in a Volatile Time

23^rd January, 2021

The pace of business change has increased dramatically in the recent years. Centrality of effective leadership instil confidence to employees, customers, and investors. The influence of leaders in a volatile, uncertain, complex, and ambiguous (VUCA) business world is a fundamental responsibility. In the broadview of the same, Dr. Ali Intezari Harsini, Massey University, New Zealand Alumni; Lecturer, University of Queensland, Australia was invited to conduct a webinar for management students. Students experienced effective leadership shifts from amateurs who are overwhelmed with the pace of business to professionals who anticipate, respond, and succeed.

Guest Lecture on Importance of Digital Transformation Leadership for an organization

20^th January, 2021

Be it having the right, digital savvy leadership in place or winning over the workforce, Digital Transformation Leadership has become an elixir for consistent brand engagement. Understanding the insistence of the same, Doon Business School invited Dr. S.P. Verma - Founder & CEO ASCENT HR & Legal Services, (An ISO 9001 : 2015 Accredited Organization) and Management Consultant, Corporate Trainer & Counsellor to deliver a guest lecture edifying students about bringing digital transformation through effective leadership.

Debate Competition

14^th January, 2021

In its constant endeavour to provide students with holistic communication skill improvement, Doon Business School organized a virtual debate competition on 14th January 2021 on the motion "Whatsapp leaves users with no choice after privacy updates; Will the app continue?".

Students from all departments came forward and participated actively and shared their views either for or against the motion. Among the highly competitive performances, three students stood out and bagged the top three positions viz;

• Pranay Shankar Saini- BBA 1 - 1st Position
• Tanya Wadhwani - B Com 1- 2nd position
• Harsh Raj - BBA A - 1 -3rd Position

Guest Lecture on CRM Strategy

04^th January, 2021

With the expanding interest of retaining customers in the corporates, it is of paramount importance to expose management students with the essence of effective CRM strategy.

In order to keep students well versed with the expanse of CRM, Doon Business School invited Dr. Alok Saklani, Advisor Quality and Academic, and Dean, Himalayan School of Management Studies Swami Rama Himalayan University for a guest lecture to share his valuable insights about the topic.

Guest Lecture on Industry trends and Future Readiness

28^th December, 2020

Sustainable improvements in operational excellence and efficiency, and defining opportunities for digital change are the essence for digital transformation and dynamic upholding of industry trends. In purview of the same, a session on Industry trends and Future readiness was Delivered for over 100 Management students of ISM Patna by Dr. Nikhil Kulshrestha, the Dean, Doon Business School, Dehradun on 28^th December 2020. The session was moderated by Prof. Soumya Shukla of ISM. Industry and future job trends, growth drivers of the economy, digital readiness for exponensial corporate growth were the topics discussed at length wherein students experienced immense exposure about the future dynamics of the industry.

Guest Lecture on Design Thinking (Entrepreneurship Experiential Learning Session) by Centre for Innovation & Entrepreneurship (ISB)

17^th December, 2020

Design thinking with its creative problem solving techniques has taken the business world by a storm. To boost entrepreneurial orientation and mindset among the management students, Doon Business School organized a Guest Lecture on Design Thinking (Entrepreneurship Experiential Learning Session) by Centre for Innovation & Entrepreneurship (ISB) on 17th December 2020 with honorable Guest Speakers viz; Mr. Prashant Ramagiri - Academic Manager, ISB and Mr. Seshadri Kannan, Program Manager, ISB With the growing need to understand the customer's needs with empathy, creative ways to think out of the box to fulfill business goals at large were the main topics covered in the session.