MA (Mass Communication)


The modern age and future in journalism and mass communication is about use of communication and information technology. With the digital onslaught suddenly the power has landed in the hands of a media person. The overall perception of a media person in a khadikurta, black rimmed thick glasses and a loose bag with a pen has blown. Now emerges a person who is young, savvy, smart and up to date and has an access to a load of gadgets that will give an IT person a run for its money. Doon Business Schoolthus takes this opportunity & has developed the MA-Mass communication Curriculum affiliated to H.N.B Garhwal University (Link to HNB site) with more value addition.


The students of Mass Communication here at Doon Business School are exposed to the syllabus of Mass Communication not only in its theoretical splendor but also covering to the practical nuances of the subject. The faculties are well qualified and hail from the industry specializing in Print, Electronic, Graphics and Audio Video Media with multiple years of experience to their credit. We have a subscription of all popular English and Hindi dailies. Our state of the art Mass communication lab boasts of digital cameras and handy cams to cater to the needs of students for exterior shoots. We have an audio video editing lab with a recording studio. In fact the academic is nurtured by a panel of experts from the industry to who come from time to time to impart knowledge on thelatest developments and trends in the industry.


MA Mass Communication

  • Electronic Media: (Television and Radio) Anchor, News Reader, Producer & Editor, Radio Jockey, Radio Producer, Station Head, Radio Anchor, News Reader, Head, Media Marketing & Media management.
  • TV / Cinema Production: Producer, Production Controller, Post Production, Editor, Lighting, Makeup Artist. Creative Director
  • Print Media: Reporter, Editor, Media Marketing & Media Management, Reporter, Sub- Editor, Editor, Layout Designer & Photo Journalist.
  • Public Relations & Events: PR Consultant, Corporate Communicator and Event Manager.
  • Advertising & Branding: Client Servicing, Copywriting, Visualize and Accounts Manager.
  • Social Media: Content Development , Media design.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10
  12. 11
  13. 12

Life @ DBS (ma_mass)

MA Mass Communication

MA in Mass Communication is a full time semester program spread over two years It is an amalgamation of theoretical learning with practical experience in media The program prepares students or the media world with the focuson academics and as well as various techniques of Production like Direction, news writing, scripting, camera handling, lighting and linear and non-linear editing through practical assignment and live projects.



The following certification/Workshops are offered in addition to the regular university syllabus

  • Radio Production Training
  • Television Production Training
  • Dance Classes
  • Anchoring Classes
  • Theater & Acting Classes
  • Website Development
  • CorelDraw
  • Domestic Tour (Optional)


Electronic Media Production Centre (TV Studio & Radio Station / Production Cell):

The Electronic Media Production Centre (including Radio Station and TV Studio) is equipped with latest technologies and equipments like HD video cameras, video editing systems, recording units, microphones, lights, reflectors and a studio set. Students get ample opportunities for studio and outdoor shoots.

Campus Newspaper:

Students edit a campus newspapers 'DBS Buzz' which covers all the happenings in the college and views and opinions of the students. The reporting, news writing, editing, photography and pagination is all done by the students under the guidance of experienced faculties from media.

Industrial Tours:

Media education cannot be imparted only in classrooms. We at DBS strongly believe in extensive industry interaction. Students visit Newsrooms, production houses, studios and printing press to gain a first-hand knowledge about the process. In addition to industry visits, every student of masscommunication is attached to a media industry like Advertising Agency, News Channels, Newspaper Publishing House and Production Houses at the end of the year where they spend 30 days working for that organization. This helps in a smoother transition from a student to a mass communicator phase.

  1. 0
  2. 1
  3. 2
  4. 3


At DBS each student gets the opportunity to appear more than 100 companies each year and each student is able to get the optimum placement deserved. In 2017-18 the maximum take home salary has been Rs.20.5 Lac & CTC 23 Lakhs.

For more details on placements click here.

Course Structure

First Semester
  • SOACL – C001 Principle of Mass Communication Th. 60 + SM 40
  • SOACL – C002 Development of Media Th. 60 + SM 40
  • SOACL – C003 Print Media – I (Reporting and Editing) Th. 60 + SM 40
  • SOACL – C004 Electronic Media ( Radio and Television) Th. 60 + SM 40
  • SOACL – C005 Advertising and Public Relations / Corporate Communication Th. 60 + SM 40
  • SOACL – C006 General Awareness and Current Affairs Th. 60 + SM 40
Second Semester
  • SOACL – C007 Development Communication Th. 60 + SM 40
  • SOACL – C008 Communication Research Th. 60 + SM 40
  • SOACL – C009 Media Law and Ethics Th. 60 + SM 40
  • SOACL – C010 Advanced Public Relations/ Corporate Communication Th. 60 + SM 40
  • SOACL – C011 Media Management Th. 60 + SM 40
  • SOACL – C012 Print Media Practical – II (Practical) P. 60 + SM 40
Third Semester
  • SOACL – C013 Radio : Radio Journalism and Production– I Th. 60 + SM 40
  • SOACL – C014 Television : Television Journalism and Production – I Th. 60 + SM 40
  • SOACL – C 015 Advanced Advertising Th. 60 + SM 40
  • SOACL – C 016 Dissertation 100 Marks


  • SOACL – E 017 International Communication Th. 60 + SM 40
  • SOACL – E 018 Society and Communication Media Th. 60 + SM 40
  • SOACL – E Human Rights and Mass Media Th. 60 + SM 40
  • SOACL – C 020 Health Communication Th. 60 + SM 40
Fourth Semester
  • SOACL – C021 New Media Technology Th. 60 + SM 40
  • SOACL – C022 Film Studies Th. 60 + SM 40
  • SOACL – C023 Radio Journalism and Production–II (Practical) P. 60 + SM 40
  • SOACL – C024 T.V. Journalism and Production – II (Practical) P. 60 + SM 40


  • SOACL – E025 Environmental Communication
  • SOACL – E026 Science and Technology Communication Th. 60 + SM 40
  • SOACL – E027 Inter-Cultural Communication
  • SOACL – E028 Sports Communication Th. 60 + SM 40


All students must have passed 10+2 examination with English as one of the subjects with a bare minimum of 45% marks to become eligible for the course.


  • Q1. What are the various graduate courses being offered by DBS and which universities are they affiliated to?
  • A1. The various courses being offered by DBS along with their affiliations are:
    1. BBA - Affiliated to H.N.B Garhwal University
    2. BCA - Affiliated to H.N.B Garhwal University
    3. BA Mass Comm- Affiliated to H.N.B Garhwal University
    4. B.Com with Computerized Accounting - Affiliated to H.N.B Garhwal University
  • Q2. What is the duration of the various graduate and post graduate courses?
  • A2. All the graduate courses are of 3 year and post graduate course are of 2 year duration.
  • Q3. What is the qualifying criteria for admission in a M.A.(Mass Communication) program at DBS?
  • A3. A student must have passed graduate examination with a bare minimum of 50% marks. Admission in DBS is on the basis of performance in GDPI. So if you perform well in GDPI in spite having secured low percentage in graduation, you still stand a good chance in getting admission in DBS. So you may apply irrespective of whatever marks / score you have got.
  • Q4. Whether DBS provides hostel facility?
  • A4. Yes, DBS has a separate in-house hostel facility for boys and girls.
  • Q5. What value addition has been done by DBS to the course of MAMC?
  • A5. DBS has incorporated various value addition courses to the regular MAMC, offered by HNB Garhwal university, for skill enhancement of students. The various certifications are Radio Production Training, Television Production training, Dance classes, Anchoring classes, Theatre & Acting classes, CorelDraw, website development and Java technologies.
  • Q6. What is the last date of registration?
  • A6. The last date of registration shall be notified on website shortly. However you are advised not to wait for the last date to avoid any postal delay.
  • Q7. Does Institute arrange for a Bank loan?
  • A7. Yes, all nationalized banks will provide you loan once you have the admission letter from Doon Business School. College provides assistance & required documents needed for the bank loan.
  • Q8. What is the Maximum/Average package offered to a DBS Student through Campus placements?
  • A8. The Placements for the 2013-15 batches is currently going on. So far, the highest package offered is Rs. 4.2 lakhs and the average is Rs 2.4 lakhs.

Hope the above would have cleared your doubts about the process of admission. In case there is any other query regarding admission.

Please mail At & call at 0135-3240733, 2699166.