It was a pleasure hosting Mr. Vivek Saxena, GM-Sales & Distribution, DS Group as our guest speaker during our Industry-Academia Connect Program. Mr. Saxena apprised the management students of Doon Business School with the daily working of an FMCG salesperson in his session aptly titled “A Day in the life of an FMCG Sales Officer”. He gave a complete overview of a sales officer’s work in the market right from the beginning of the day to the end, from ensuring proper product placement at retail outlets to channel partner’s fund and stock management to customer complaint handling. He stressed the importance of how diligent market working plays a vital role in the success of any brand or a promotional campaign, highlighting the essence of distribution i.e. Availability, Visibility and Freshness and the role space and category management at retail shelf plays in faster offtake of brand from the shelf.